Posts Tagged ‘Highlands Golf Club’

Biz Golf Success Event May 10th

Take Your Business Golf Referrals To The Extreme

Click Here to Register For the May 10th Biz Golf Success Event: bizgolfReferralStrategies

Tim Green, President of The Referral Institute of Michigan will keynote on

4 Step System –  That Will Kick Your Referrals Into Overdrive

Discover The VCP Process™- And How It Will Create Referrals Out Of Thin Air

and much more!

GM’s $24 Million Super Bowl Spend

Why GM should spend $24 million implementing the Biz Golf Retention Strategies instead of wasting it on the Super Bowl ads.

Let me first start off by saying… I own a GM vehicle. Bought it in 2006…with cash. It has been reliable. Has over 114,000 miles and I have never had any problems with it. What I can’t figure out is why in the world have I not received a single birthday card, a single gift, a single party invitation or anything that would ever make me feel warm and fuzzy about my GM vehicle. Yet I am consistently reminded of how much of my vehicle price goes towards big dumb advertising agencies “building the GM brand”. It doesn’t exactly make me feel warm and fuzzy that I am paying for my drunk buddies to watch a GM commercial during the Super Bowl.

As a result of this type of advertising it would be very easy for another car company to steal me away when it comes time to buy another car. (John Leese, if you are reading this let’s make a deal on a new Lexus)

So what are a few of the 25 retention strategies GM could implement with $24,000,000?

Customer Only Events at roped off V.I.P. areas of dealerships

Free tickets to attend tradeshow events

Know and help customers achieve success in their respective businesses

Donate items to help customers with their non-profits

Implement a systematic referral system

Appreciation strategies that get you in the “A” pile

There are 11,160,000 registered GM vehicles in the United States. For 1/6th of the cost of the Super Bowl ads GM could mail a personalized invitation to every one of their current customers across the country and invite them all to a V.I.P. party and sell more vehicles than they ever could with a Super Bowl Commercial.

Learn more about the 25 Ninja Retention Strategies at the Feb. 22nd Biz Golf Success Series event. Includes networking, light breakfast and a bonus round of golf! Let’s see GM top that 🙂

Click here to learn about the early bird savings good through Feb. 8th :  bizgolfRetentionStrategiesoffer2

Are you retaining clients from your business golf or just getting new ones?

Are You Retaining Clients or Just Getting New Ones?

I ran into an internet marketer the other day at an Entrepreneur boot camp. The conversation – as we were waiting in the buffet line for lunch – went like this:

Me: “So what do you do?”

Him: “I am an internet marketer”

Me: (Boring I thought) “Oh really, that’s fascinating. And what do you do as an internet marketer?”

Him: “I do Adwords and SEO stuff for companies.”

Me: “Hey, that’s great. Who are your mentors in internet marketing?” (trick question, I know many of the people that know what they are doing in this industry)

Him: “I don’t have mentors, I do not agree with what they do, I only work for the mom and pop places, like the local hardware store.” (potential clue he doesn’t know what he is doing)

Me: “I see. So what is an example of what you would do for a local hardware store?”

Him: “We help them show up on internet searches.” (couldn’t get an interesting answer out of this guy if I tried)

Me: “Great! So after working with you are they guaranteed a certain amount of traffic or a certain ranking on the internet or a certain ROI on lumber sales?”  (now I’m really making him sweat)

Him:  “Here’s a plate, nice to meet you.”

The point of this story is to highlight the fact that most companies are just out there trying to fill the pipeline of new customers. They have no systems in place to do great things for those customers and they lose them just as fast as they can get them.

It takes 5 times more investment to get a new client as it does to keep an existing client. So what are you doing to implement retention systems? Hint: Whatever you are doing it better not be as boring as the guy in the conversation above. Your clients will leave you faster than you can say recession.

Learn about 25 retention strategies at the next Biz Golf Success Series Event on February 22nd. Click Here for details and an early bird special good through Feb. 8th: bizgolfRetentionStrategiesoffer2