Posts Tagged ‘Grand Rapids’

Biz Golf Success Event May 10th

Take Your Business Golf Referrals To The Extreme

Click Here to Register For the May 10th Biz Golf Success Event: bizgolfReferralStrategies

Tim Green, President of The Referral Institute of Michigan will keynote on

4 Step System –  That Will Kick Your Referrals Into Overdrive

Discover The VCP Process™- And How It Will Create Referrals Out Of Thin Air

and much more!

Are Your Networking Skills Lukewarm or on Fire?

Are Your Networking Skills Lukewarm or on Fire?

By Dr. Ivan Misner & Tim R. Green

Now, more than ever, networking is critical to the survival of your business.  So. . . how good are you at it?  What are you strong at and what can you improve upon?

In order to know whether you’re headed in the right direction with your networking strategy, you need to be able to pinpoint your networking strengths and weaknesses and have a clear understanding of where your networking efforts need improvement.

Scrutinizing yourself in front of a mirror and asking others to be completely honest about how they see you can be pretty uncomfortable to say the least—I’ve been there.  However, I’m now better and wiser for the experience, and you will be too. Acknowledging the areas you need to spend time becoming stronger in is vital to achieving networking success.

Luckily, this process can be made a little bit easier by utilizing the structured self-assessment tool that you will find outlined below.  It will help you identify your strengths and weaknesses. But you need to commit to being brutally honest, as well as asking others for their honest perception of you. This will help you accurately focus on specific goals and accountabilities.

For each answer, respond with 1 to 5 (1 = not at all; 5 = all the time).

1.   I have written long-term networking goals. ____

2.   I block out time in my weekly schedule for regular networking activities. ____

3.   I can profile my preferred client as well as a TV profiler. ____

4.   I have a strong team of referral partners. ____

5.   I live by the Givers Gain® philosophy (I give business to others before I expect them to give business to me). ____

6.   I have an organized contact management system that I use effectively. ____

7.   I know the top ten traits of a master networker. ____

8.   I have a very diverse personal network (people from differing professions, ethnicity, age, education, gender, etc.). ____

9.   I know who can connect me to my target market. ____

10. I keep in contact with people from organizations I used to belong to. ____

11. I make sure that my brother/sister/parent/family member can accurately explain what I do for a living. ____

12. I attend at least two networking functions or activities per week. ____

13. I belong to a Web-based networking group. ____

14. I am someone whom people seek out when they need help. ____

15. I bring personal value to my relationships. ____

16. I typically am the one who puts the wheels in motion in a networking relationship. ____

17. I have a networking accountability partner. ____

18. I am an active volunteer for something meaningful to my life. ____

19. I send thank you cards regularly. ____

20. I consistently follow up on referrals within 24 hours. ____

21. I have found myself networking in the grocery store or elevator. ____

22. I capitalize on my hobbies to meet people. ____

23. I make the focus of my lunchtime meetings how I can help the other person. ____

24. I am good at making a connection when I meet someone new. ____

25. I am an active member of a referral networking group. ____

26. I am an active member of a chamber of commerce. ____

27. I sponsor at least one event per year for a referral partner. ____

28. I host an event for the people in my network several times a year. ____

29. I am skilled at asking the right questions of a networking contact. ____

30. I have created my message to be about the customer benefits of my product or service rather than its features. ____

31. I can consistently describe my target market without saying “anybody.” ____

32. I make sure that people hear the passion in my voice when I talk about my business. ____

33. I make a good first impression with my business card. ____

34. I provide information that is valuable to my audience whenever I give a presentation. ____

35. I send a newsletter to my clients. ____

36. I regularly put out press releases for my business. ____

37. I have written articles for publication. ____

38. I make getting client testimonials a part of my sales process. ____

39. I have provided my referral partners with success stories about my business. ____

40. I have prepared a written introduction for each time I am presented to a group. ____

41. I am comfortable sharing my accomplishments. ____

42. I make a practice of asking for feedback from clients. ____

43. I start new networking relationships by acting like a host at networking events. ____

44. I have asked my vendors for referrals. ____

45. I provide support to my target market beyond my services. ____

46. I ask for referrals every day. ____

47. I look for referrals for others daily. ____

48. I am comfortable speaking in public. ____

49. I surround myself with others who can help my clients. ____

50. I mentor others in the art, science, and philosophy of networking. ____

51. I have an advisory board for my business. ____

52. I enjoy learning more about how to network effectively. ____

Total Score: ___________


Master Networker 260

There is no doubt that your networking skills are remarkable. Most likely, you already are in the top one-fourth of the population who truly are separated by six degrees.  Your challenge now is to stay there!

Outstanding 234–259

You are in the 90th percentile. Clearly, you know how to network. You are most likely skilled enough to have you approaching the top group of networkers.  Your thirst for learning will have you devouring books on strategies to further improve the return on your investment of effort in networking. With commitment, you’ll be a master networker in no time!

Very Good 208–233

You are in the 80th percentile. You’re doing many things right. Your effort can be very effective and your relationships strong. Seek out resources to help you focus your plan and hone your skills to improve your efforts even more.

182–207 Good

You’re in the 70th percentile. The great thing is you believe in networking! However, there’s still a fair amount for you to learn. Reassess how you view the networking process and focus your energy on devising an effective system in order to gain a high return on your networking investment.

Fair 156–181

You are in the 60th percentile. On the bright side, you’re probably building some good relationships around you. You most likely have people who care about you and want to help you and your business grow. They can be a great resource to help teach you how to build your networking skills and strategies.  However, you could be doing some things that will hurt your business with respect to networking. Make a habit of reading articles and books that will help you focus your efforts and move further into the networking arena, one strategy at a time.

Weak 0–155

Networking is an acquired skill. You need to focus on developing a basic networking skill set in order to network your business. If you’re ready to connect more closely with people and learn the skills necessary to move toward becoming a master networker, utilize every avenue possible to develop networking skills.  Talk to experienced networkers, tap into resources: books, articles, blogs, and podcasts on business and networking. You’ve got nothing to lose and everything to gain—the world is waiting to know more about you and your business!

Understanding Your Results

First off, your score is between you and yourself alone. It’s not meant to be shared anywhere outside your own head.

Whatever your score, remember that you’re simply taking your networking temperature, so to speak; you’re not engaging in any value judgments about yourself, one way or the other. Indeed, if you take this self-assessment a few months from now, the score will probably be different—assuming you make a dedicated effort to pursue continuous learning and develop your networking skills and strategies!

Dr. Ivan Misner has been called the father of modern networking by CNN, Dr. Ivan Misner is a New York Times bestselling author. He is the founder and chairman of BNI, the world’s largest business networking organization. His latest bestseller, Networking Like a Pro can be viewed at Dr. Misner is also the Sr. Partner for the Referral Institute, an international referral training company. You may read more of his material on his blog at

Tim R. Green has been noted as one of the top referral marketing experts in the country. His personal mission is to help others find the simple way to achieve personal and business success while teaching them how to play more, work less and increase their income $100,000 by creating Referrals for Life®. Tim states, “predict your income by predicting your referrals!”  You can reach Tim at or visit his website


Business Golf For Life

Biz Golf For Life Boot Camp-

Double Your Business Golf Income Guaranteed!

Click Here For Details: bizgolfBootCamp

Biz Golf Success March 17th

Click Here To Enroll- bizgolfReferralStrategies

What You Will Learn

Discover The VCP Process™- And How It Will Create Referrals Out Of Thin Air.

4 Step System –  That Will Kick Your Referrals Into Overdrive.

Biz Golf Marketing- How You Can Join An Elite Business Golf & Marketing Bootcamp titled- Biz Golf Success For Life.

Click Here To Enroll: bizgolfReferralStrategies

GM’s $24 Million Super Bowl Spend

Why GM should spend $24 million implementing the Biz Golf Retention Strategies instead of wasting it on the Super Bowl ads.

Let me first start off by saying… I own a GM vehicle. Bought it in 2006…with cash. It has been reliable. Has over 114,000 miles and I have never had any problems with it. What I can’t figure out is why in the world have I not received a single birthday card, a single gift, a single party invitation or anything that would ever make me feel warm and fuzzy about my GM vehicle. Yet I am consistently reminded of how much of my vehicle price goes towards big dumb advertising agencies “building the GM brand”. It doesn’t exactly make me feel warm and fuzzy that I am paying for my drunk buddies to watch a GM commercial during the Super Bowl.

As a result of this type of advertising it would be very easy for another car company to steal me away when it comes time to buy another car. (John Leese, if you are reading this let’s make a deal on a new Lexus)

So what are a few of the 25 retention strategies GM could implement with $24,000,000?

Customer Only Events at roped off V.I.P. areas of dealerships

Free tickets to attend tradeshow events

Know and help customers achieve success in their respective businesses

Donate items to help customers with their non-profits

Implement a systematic referral system

Appreciation strategies that get you in the “A” pile

There are 11,160,000 registered GM vehicles in the United States. For 1/6th of the cost of the Super Bowl ads GM could mail a personalized invitation to every one of their current customers across the country and invite them all to a V.I.P. party and sell more vehicles than they ever could with a Super Bowl Commercial.

Learn more about the 25 Ninja Retention Strategies at the Feb. 22nd Biz Golf Success Series event. Includes networking, light breakfast and a bonus round of golf! Let’s see GM top that 🙂

Click here to learn about the early bird savings good through Feb. 8th :  bizgolfRetentionStrategiesoffer2

Are you retaining clients from your business golf or just getting new ones?

Are You Retaining Clients or Just Getting New Ones?

I ran into an internet marketer the other day at an Entrepreneur boot camp. The conversation – as we were waiting in the buffet line for lunch – went like this:

Me: “So what do you do?”

Him: “I am an internet marketer”

Me: (Boring I thought) “Oh really, that’s fascinating. And what do you do as an internet marketer?”

Him: “I do Adwords and SEO stuff for companies.”

Me: “Hey, that’s great. Who are your mentors in internet marketing?” (trick question, I know many of the people that know what they are doing in this industry)

Him: “I don’t have mentors, I do not agree with what they do, I only work for the mom and pop places, like the local hardware store.” (potential clue he doesn’t know what he is doing)

Me: “I see. So what is an example of what you would do for a local hardware store?”

Him: “We help them show up on internet searches.” (couldn’t get an interesting answer out of this guy if I tried)

Me: “Great! So after working with you are they guaranteed a certain amount of traffic or a certain ranking on the internet or a certain ROI on lumber sales?”  (now I’m really making him sweat)

Him:  “Here’s a plate, nice to meet you.”

The point of this story is to highlight the fact that most companies are just out there trying to fill the pipeline of new customers. They have no systems in place to do great things for those customers and they lose them just as fast as they can get them.

It takes 5 times more investment to get a new client as it does to keep an existing client. So what are you doing to implement retention systems? Hint: Whatever you are doing it better not be as boring as the guy in the conversation above. Your clients will leave you faster than you can say recession.

Learn about 25 retention strategies at the next Biz Golf Success Series Event on February 22nd. Click Here for details and an early bird special good through Feb. 8th: bizgolfRetentionStrategiesoffer2


Are You On The Need Side Or Want Side?

I’ve done a lot of dumb things in my life. Yesterday at 11:00AM, I added to that list by ordering a McFlurry from McDonalds… yes, yesterday was the coldest day of the year and I was ordering ice cream.

McDonald’s has it figured out. They sell on the Want Side, never the Need Side.

In past years people would tell me they “need” my help. I would then take their business card and tell them when I would follow up. And the chase would begin. 150 phone calls, e-mails and direct mail pieces later, the sale was still not made. Why? Because I was selling on the Need Side.

A few years ago I switched to selling on the Want Side. The marketing was shifted to “want” based messages. The networking and follow-up conversations shifted to “want” based language. It’s not surprising sales in 2010 were double 2008 sales.

The other day I had the same conversation with a plumber about their business. They sell on the Need Side just as I had done. The phone rings when someone has an emergency “Need”. It’s not a fun business to be in. I told him to change or get out. There are plumbers who are in the “Want” business. Why not you?

So how do you take your insurance, financial, law, or similar professional business from the “Need” side to the “Want” side?

It is easier than you think and we will be revealing that and more at the upcoming Biz Golf Success Series with renowned speaker, author and consultant Tony Rubleski.

Register by Jan. 11th at 616.802.4969.  Full details at and

Business Golf News

1-3-11                                SCOTT SEIFFERLEIN – (616)802-4969

Honesty IS The Best Policy When You’re
Playing Golf With Customers

Want to emphasize to your biggest customers or clients that you are a man or woman of your word? Then take them out for a round of golf — and do NOT do what over 60% of respondents have been guilty of. (That is – using the infamous foot wedge.)

“My clients regularly use golf as a way to reinforce that they will be honest in their dealings with business associates, even if their skill level at golf isn’t top notch,” says local golf expert Scott Seifferlein. “They just need to be sure they keep accurate scores and know the rules of the game.”

Should you win? Honesty includes playing your best and beating the pants off your business associate every time you tee it up. Nobody likes to play with a “reverse” cheater. It’s unethical and shows you may not play your best in the business arena.

Scott Seifferlein is a speaker, author and business golf coach to hundreds of West Michigan business golfers. To learn more about business golf strategies and how to employ them in the winter season, call (616)802-4969.


Business Golf Event Jan. 18th, Grand Rapids, MI


If you watch too much CNN, you may find yourself in the corner of the shower, cold water pouring on you, bottle of bourbon clutched in your hand – mewing.


Nuts to ’em. You know how the World can get up off its hind legs? If a bunch of us get busy and sell more stuff and PLAY more golf and make a helluva lot more money.


WHAT IF YOU could construct an entirely NEW, radically different, exciting and satisfying, fast-growing, stronger and more profitable business right where you play now?….


I say: out with the old, in with the new. Let me introduce you to West Michigan’s very first Business Golf Success Seminar. proudly presents you with renowned author, speaker and coach Tony Rubleski of


Tony will be presenting on…

Follow-up –  That will double your business golf success

Marketing & Referrals – Direct response tips to take your sales over the top & become “the person to play golf with”  while achieving a constant stream of business golf referrals.

Biz Golf Marketing- How You Can Join An Elite Business Golf & Marketing Bootcamp- Biz Golf Success For Life


I once heard Jim McCann the CEO of 1-800-Flowers say he needed to be a BOMB-THROWER….to occasionally open the doors, throw some dynamite in, blow everything up and build something better in its place. He also said few businesspeople are willing to do that. Most cower in fear and settle for plodding.



That’s why Tony and I decided to make 2011 the year you double your business golf income. Now. Not just tweak here or there. But to really do something where next December when you add up your loot for the year, you will stand back and look at it all in awe.


So Tony and I rolled up our sleeves, put on our golf gloves, and took a giant swing – to build a business golf seminar like no other. When you familiarize yourself with the mind capture strategies, experiences and direct response business-building tactics of Mr. Rubleski, you’ll realize: I’ve brought you a Giant. He can lift you way up so you can see frontiers of opportunity now concealed behind the clutter, drudgery and routine of day to day activity.

I didn’t stop there either. FOR THE FIRST TIME EVER, we’re launching a Business Golf Success For Life Bootcamp in April. We’ll announce it after the seminar and on top of all that,  we’ll through in breakfast, networking and for the first 25 registrees – a copy of Tony’s latest book titled: Mind Capture, How to Awaken Your Entrepreneurial Genius in a Time of Great Economic Change.
Click Here to learn how to register for the event -become on of the first 25 who register and receive Tony’s book for free. BusinessGolfEventJan18th

Your Partner In Golf Success,

Scott Seifferlein
PGA Golf Guru
“Stop Slicing Five Swings Guaranteed!”
Phone: 616.802.4969
Our Websites-

P.S. This seminar is geared towards Financial Advisors, Insurance Agents and CPAs to guide your networking via golf – but our truths are universal for all golfers looking to double their business golf income. *Not mentioned in the flyer is if your company sends ten or more attendees, you receive a corporate price of $35 per person.

800 Pound Gorilla