Are you retaining clients from your business golf or just getting new ones?

Are You Retaining Clients or Just Getting New Ones?

I ran into an internet marketer the other day at an Entrepreneur boot camp. The conversation – as we were waiting in the buffet line for lunch – went like this:

Me: “So what do you do?”

Him: “I am an internet marketer”

Me: (Boring I thought) “Oh really, that’s fascinating. And what do you do as an internet marketer?”

Him: “I do Adwords and SEO stuff for companies.”

Me: “Hey, that’s great. Who are your mentors in internet marketing?” (trick question, I know many of the people that know what they are doing in this industry)

Him: “I don’t have mentors, I do not agree with what they do, I only work for the mom and pop places, like the local hardware store.” (potential clue he doesn’t know what he is doing)

Me: “I see. So what is an example of what you would do for a local hardware store?”

Him: “We help them show up on internet searches.” (couldn’t get an interesting answer out of this guy if I tried)

Me: “Great! So after working with you are they guaranteed a certain amount of traffic or a certain ranking on the internet or a certain ROI on lumber sales?”  (now I’m really making him sweat)

Him:  “Here’s a plate, nice to meet you.”

The point of this story is to highlight the fact that most companies are just out there trying to fill the pipeline of new customers. They have no systems in place to do great things for those customers and they lose them just as fast as they can get them.

It takes 5 times more investment to get a new client as it does to keep an existing client. So what are you doing to implement retention systems? Hint: Whatever you are doing it better not be as boring as the guy in the conversation above. Your clients will leave you faster than you can say recession.

Learn about 25 retention strategies at the next Biz Golf Success Series Event on February 22nd. Click Here for details and an early bird special good through Feb. 8th: bizgolfRetentionStrategiesoffer2

 

Biz Golf Success Event Feb. 22nd

Get a Free Round of Golf, Cart & Practice Balls.

Learn the 67 Step Ninja Touch System –  That will magnify your business golf success

25 Retention Strategies – That double as price enhancers.

Biz Golf Marketing- How You Can Join An Elite Business Golf & Marketing Bootcamp- Biz Golf Success For Life

Complete Details at: bizgolfRetentionStrategiesoffer2

 

Are You On The Need Side Or Want Side?

I’ve done a lot of dumb things in my life. Yesterday at 11:00AM, I added to that list by ordering a McFlurry from McDonalds… yes, yesterday was the coldest day of the year and I was ordering ice cream.

McDonald’s has it figured out. They sell on the Want Side, never the Need Side.

In past years people would tell me they “need” my help. I would then take their business card and tell them when I would follow up. And the chase would begin. 150 phone calls, e-mails and direct mail pieces later, the sale was still not made. Why? Because I was selling on the Need Side.

A few years ago I switched to selling on the Want Side. The marketing was shifted to “want” based messages. The networking and follow-up conversations shifted to “want” based language. It’s not surprising sales in 2010 were double 2008 sales.

The other day I had the same conversation with a plumber about their business. They sell on the Need Side just as I had done. The phone rings when someone has an emergency “Need”. It’s not a fun business to be in. I told him to change or get out. There are plumbers who are in the “Want” business. Why not you?

So how do you take your insurance, financial, law, or similar professional business from the “Need” side to the “Want” side?

It is easier than you think and we will be revealing that and more at the upcoming Biz Golf Success Series with renowned speaker, author and consultant Tony Rubleski.

Register by Jan. 11th at 616.802.4969.  Full details at www.bizgolfsuccess.wordpress.com

http://www.grandrapidsgolflesson.com and http://www.bizgolfsuccess.com

Two People – Same Conditions – Different Results

How is it that two people who experience the exact same time frame, the exact same economic conditions in the exact same geographic location can have two totally different outlooks and results on what happened?

Why is it that two different financial advisors can experience the late 2007 to present day time period and one will say “Profits are up 30%” and the other will say “People just aren’t investing anymore”.

Why is it that two personal trainers can experience the same last four years in the same geographic region and one will say “I’ve raised my prices 4 straight years with zero resistance” and the other will say “People just don’t have the money to spend on personal training, I’ve lowered my prices”.

Why is it that two CPA’s in the same town experiencing the same 4 years and one says “Business is up 20% this year” and the other says “In this economy I’m just happy to still have an office”

It’s quite an amazing phenomenon, don’t you think? I believe I have a SIMPLE answer to this.

The difference between those who have had success in the last four years vs. those who have been unhappy with the last four years is MINDSET. And not just the mindset of lying on the couch all day thinking that “things are good” and the phone will ring, but the mindset of choosing to go where the money is. The mindset of target marketing the affluent or those who are spending money NOW!

To learn more about the secrets of those who are saying “I’ve raised my prices 4 straight years” and “profits are up 30%”, get off your duff and register for the upcoming Business Golf Success Series on Jan. 18th.  Renowned speaker, author and consultant Tony Rubleski of Mind Capture Group will be on hand to share insight that will launch you into business golf superstardom!!

As the New Year approaches in a few short hours where do you plan to be in 365 days? Will you still be saying “In this economy” or will you be saying “Business has never been better”?

Call 616.802.4969 to register for the Jan. 18th Business Golf Event.  Complete details at https://bizgolfsuccess.wordpress.com/2010/12/11/business-golf-event-jan-18th-grand-rapids-mi/

Business Golf News

FOR RELEASE                FOR FURTHER INFORMATION CONTACT:
1-3-11                                SCOTT SEIFFERLEIN – (616)802-4969

Honesty IS The Best Policy When You’re
Playing Golf With Customers

Want to emphasize to your biggest customers or clients that you are a man or woman of your word? Then take them out for a round of golf — and do NOT do what over 60% of Golf.com respondents have been guilty of. (That is – using the infamous foot wedge.)

“My clients regularly use golf as a way to reinforce that they will be honest in their dealings with business associates, even if their skill level at golf isn’t top notch,” says local golf expert Scott Seifferlein. “They just need to be sure they keep accurate scores and know the rules of the game.”

Should you win? Honesty includes playing your best and beating the pants off your business associate every time you tee it up. Nobody likes to play with a “reverse” cheater. It’s unethical and shows you may not play your best in the business arena.

Scott Seifferlein is a speaker, author and business golf coach to hundreds of West Michigan business golfers. To learn more about business golf strategies and how to employ them in the winter season, call (616)802-4969.

###

Business Golf Event Jan. 18th, Grand Rapids, MI

From: SCOTT SEIFFERLEIN… Personal

If you watch too much CNN, you may find yourself in the corner of the shower, cold water pouring on you, bottle of bourbon clutched in your hand – mewing.

 

Nuts to ’em. You know how the World can get up off its hind legs? If a bunch of us get busy and sell more stuff and PLAY more golf and make a helluva lot more money.

BusinessGolfEventJan18th

WHAT IF YOU could construct an entirely NEW, radically different, exciting and satisfying, fast-growing, stronger and more profitable business right where you play now?….

 

I say: out with the old, in with the new. Let me introduce you to West Michigan’s very first Business Golf Success Seminar.

 

GrandRapidsGolfLesson.com proudly presents you with renowned author, speaker and coach Tony Rubleski of http://www.mindcapturegroup.com

BusinessGolfEventJan18th

Tony will be presenting on…

Follow-up –  That will double your business golf success

Marketing & Referrals – Direct response tips to take your sales over the top & become “the person to play golf with”  while achieving a constant stream of business golf referrals.

Biz Golf Marketing- How You Can Join An Elite Business Golf & Marketing Bootcamp- Biz Golf Success For Life

BusinessGolfEventJan18th

I once heard Jim McCann the CEO of 1-800-Flowers say he needed to be a BOMB-THROWER….to occasionally open the doors, throw some dynamite in, blow everything up and build something better in its place. He also said few businesspeople are willing to do that. Most cower in fear and settle for plodding.

DO YOU WANT TO FEAR?

DO YOU WANT TO PLOD?

That’s why Tony and I decided to make 2011 the year you double your business golf income. Now. Not just tweak here or there. But to really do something where next December when you add up your loot for the year, you will stand back and look at it all in awe.

BusinessGolfEventJan18th

So Tony and I rolled up our sleeves, put on our golf gloves, and took a giant swing – to build a business golf seminar like no other. When you familiarize yourself with the mind capture strategies, experiences and direct response business-building tactics of Mr. Rubleski, you’ll realize: I’ve brought you a Giant. He can lift you way up so you can see frontiers of opportunity now concealed behind the clutter, drudgery and routine of day to day activity.

I didn’t stop there either. FOR THE FIRST TIME EVER, we’re launching a Business Golf Success For Life Bootcamp in April. We’ll announce it after the seminar and on top of all that,  we’ll through in breakfast, networking and for the first 25 registrees – a copy of Tony’s latest book titled: Mind Capture, How to Awaken Your Entrepreneurial Genius in a Time of Great Economic Change.
Click Here to learn how to register for the event -become on of the first 25 who register and receive Tony’s book for free. BusinessGolfEventJan18th

Your Partner In Golf Success,

Scott Seifferlein
PGA Golf Guru
“Stop Slicing Five Swings Guaranteed!”
Phone: 616.802.4969
Our Websites- http://tinyurl.com/GrandRapidsGolf

P.S. This seminar is geared towards Financial Advisors, Insurance Agents and CPAs to guide your networking via golf – but our truths are universal for all golfers looking to double their business golf income. *Not mentioned in the flyer is if your company sends ten or more attendees, you receive a corporate price of $35 per person.

800 Pound Gorilla

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