GM’s $24 Million Super Bowl Spend

Why GM should spend $24 million implementing the Biz Golf Retention Strategies instead of wasting it on the Super Bowl ads.

http://www.mlive.com/auto/index.ssf/2011/01/gm_stakes_millions_on_super_bo.html

Let me first start off by saying… I own a GM vehicle. Bought it in 2006…with cash. It has been reliable. Has over 114,000 miles and I have never had any problems with it. What I can’t figure out is why in the world have I not received a single birthday card, a single gift, a single party invitation or anything that would ever make me feel warm and fuzzy about my GM vehicle. Yet I am consistently reminded of how much of my vehicle price goes towards big dumb advertising agencies “building the GM brand”. It doesn’t exactly make me feel warm and fuzzy that I am paying for my drunk buddies to watch a GM commercial during the Super Bowl.

As a result of this type of advertising it would be very easy for another car company to steal me away when it comes time to buy another car. (John Leese, if you are reading this let’s make a deal on a new Lexus)

So what are a few of the 25 retention strategies GM could implement with $24,000,000?

Customer Only Events at roped off V.I.P. areas of dealerships

Free tickets to attend tradeshow events

Know and help customers achieve success in their respective businesses

Donate items to help customers with their non-profits

Implement a systematic referral system

Appreciation strategies that get you in the “A” pile

There are 11,160,000 registered GM vehicles in the United States. For 1/6th of the cost of the Super Bowl ads GM could mail a personalized invitation to every one of their current customers across the country and invite them all to a V.I.P. party and sell more vehicles than they ever could with a Super Bowl Commercial.

Learn more about the 25 Ninja Retention Strategies at the Feb. 22nd Biz Golf Success Series event. Includes networking, light breakfast and a bonus round of golf! Let’s see GM top that 🙂

Click here to learn about the early bird savings good through Feb. 8th :  bizgolfRetentionStrategiesoffer2

http://www.bizgolfsuccess.com

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