2014 Business Golf Programs

2014 Business Golf Programs

2014 Business Golf Programs

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Know Your Average Yardage

After 10+ years of informal case studies I have come to the conclusion that we all overestimate how far our averages shots go. I’m not even talking about the egotistical golfer who hits a once in a life time 150 yard 7 iron and tells everyone he hits his 7 iron 150 yards. I’m talking about you, me and even the best golfers you see on television.

 

Here is why everyone tends to overestimate how far their average golf shot travels. We tend to only pay attention to our better golf shots. “Wow! That was a nice drive,” we think to ourselves, “I think I’ll see how far that one went.” We calculate that it went 230 yards. Not our best like the 240 yard smash we had the week before, but good none the less. Then on the next hole we shank one into the woods 140 yards off the tee. But of course we do not measure that one. So our “average” drives tend to be the average of our “best 50% of all our drives”. This is deep psychological stuff here. I know. Are you still with me?

 

Now let’s get more specific and see how knowing the true average flight distance of your iron shots effects your score.

 

Here is a typical example. The golfer has a 145 yard shot to the center of the green. The green is 30 yards deep (average depth of greens) The flag is 5 yards short of center and on the left side (10 yards from the front 8 yards from the left edge and 140 yards total to the flag). The green slopes back to front and left to right. There is a bunker short left and long right.

 

The golfer hits a 7 iron 130 yards in the air and gets 10 yards of roll on average. Two balls out of ten are hit 140 yards in the air and about 150 yards total distance. Five out of ten balls go about average and three out of ten balls go between 110 and 130 carry. With an 8 iron this golfer has the same general averages minus 8 yards. With a 6 iron this golfer has the same general averages plus 7 yards.

 

What club does this golfer select?  If this golfer is playing on memory and emotions of their good shot averages the club selection will be an 8 iron. Why? Because this golfer is only thinking of the 2 best 8 irons that carry 132 yards in the air and 140 total distance (distance of the flag). This golfer will also not take into account the total depth of the green to discover that the back of the green is 160 yards.

 

So what club should the golfer choose?

 

The six iron! 

 

The six iron would produce an average of two balls out of ten 147 yards in the air and about 157 yards total distance. Five out of ten balls about 137 in the air and 147 total yardage and three out of ten balls go between 117 and 137 carry.

 

Assuming the right direction, the eight iron selection would put the golfer on the green 2 out of 10 times. The 7 iron selection 7 out of 10 times and the 6 iron selection 8 out of 10 times.

 

Here is the other factor. The golfer, making decisions on emotion, will typically go for the flag with an 8 iron and will typically pull it by trying to hit it hard. This will leave them in the bunker short left or flag high left. This would leave them a shot sloping away with very little green to work with.

 

If however, the golfer would make decisions based on factual averages, they would shoot to the right of the flag with an average tempo swing, leaving themselves a putt back up to the left side of the green.

 

It is good to have a plan based on trends and facts, not emotion and the average of your best shots. Rather boring isn’t it!

 

The fact based plan allows you to play shots you are capable of pulling off more consistently. Allowing you to play more to your strengths and away from you weaknesses.

 

Here is how the conversation might go between your Emotional Good Shot Self and your Factual True Average Shot Self.

 

“It’s definitely the 8 iron”

 

“Mr. Emotion, to go at the flag with your 8 iron, it would require a 130 yard carry over the bunker on the left, but there’s nothing to carry on the right – it’s a wide open approach to the right side of the green. So aim right and make a smooth swing with your 6 iron.”

 

Now this isn’t to say that you need to create an alter ego to converse with on every shot. You may find yourself to be a lonely golfer. This is to say that you should practice becoming your own best emotionless accountant. Step away from your emotions and find out your true averages.

 

You need to understand the yardage you can consistently hit your clubs (carry distance and roll distance) as opposed to the yardage you can hit the golf ball when you hit it your best. 9 out of 10 golfers I have met are basing their yardages on their best shots — “I hit my 7 iron 155 yards.”

 

Yet, how many times out of 10 will that golfer actually hit it 155 yards? If it’s 155 yards 2 times out of 10 it is most likely 125 to 150 yards on the other 8. So basically, 80% of the time the golfer will be between 5 and 30 yards short of their target. Which means rough, sand, water, etc – or in other words bogey, double bogey, triple bogey.

 

 

Grand Rapids Business Golf

If you like to read I’ve written a long list of reasons why you should host 31 of your clients for a Business Golf Day with Scott Seifferlein at Watermark Country Club. You can find it below. But for those of you that don’t like to read, here’s the short of it.

 

Special Announcement- NOT For Everybody

By Scott Seifferlein

(Invitation Limited to 5 Respondents.)

PLEASE READ THIS IMMEDIATELY IF

YOU ARE A “HIGH-END” CPA, LAWYER, FINANCIAL ADVISOR, INSURANCE EXECUTIVE, IN B2B-EXECUTIVE SELLING, CONSULTANT, SALES PROFESSIONAL, SERVICE BUSINESS OPERATOR (TRUCKING, COMMERCIAL & RESIDENTIAL CONSTRUCTION, ETC.) OR OTHERWISE OPERATE IN A SCENARIO WHERE “TRUST” & “EXPERT ADVISOR” STATUS IS IMPORTANT TO YOUR SUCCESS.

 

Introducing The 2013 Business Golf Client Event

 

This powerful full day session with your clients includes an opening light breakfast and networking followed by Scott Seifferlein’s entertaining presentation “The Three Lessons From The Game of Golf That Apply To The Art of Business”. Your clients will then make their way to the practice tee for a warm-up to head out on the course. Scott will briefly cover key points from the 19 Holes of Business Golf Conversation that you and your clients can immediately implement on the golf course. You and your clients will then enjoy a wonderful day of golf at the prestigious Watermark Country Club. Scott Seifferlein will join each group for 2 or more holes. The day will conclude with post round drinks, appetizers and networking at The Watermark Grille.

 

Summary of the Deliverables:

 

Scott Seifferlein’s Game of Golf & Art of Business Presentation. A $1,000 Value!!

  • 32 Copies of The Game of Golf & The Art of Business Book. A $640 Value
  • · 32 Copies of the 19 Holes of Business Golf Conversation Book. A $640 Value
  • · Light breakfast, Lunch, Drink & Appetizers for 32. A $1,700 Value!!
  • 18 Holes of Golf w/ Cart at Watermark Country Club for 32 players. A $1,760 Value!!
  • · Golf w/ PGA Professional Scott Seifferlein. An $875 Value!!

 

Total Value up to $6,615!!

 

Your Investment: $4,000 (half due upon booking and half due day of the event). Options available for smaller groups than 32. Inquire with Scott Seifferlein directly. 616.802.4969

 

“Everybody knows that golf is a very powerful medium for building relationships and developing business. Scott Seifferlein spoke about his book “The Game of Golf and the Art of Business” to my BIG Breakfast Group in Fort Lauderdale, Florida in November of 2012, an event that we promoted to local entrepreneurs. It was a home run (or should I say a hole-in-one?). It was a huge success, and not only because Scott is a polished and funny and engaging speaker: It worked because the content of Scott’s book and his message is so good and right on point. I endorse Scott as a speaker for any event where you want to bring the game of golf and business issues together.” – Chris Roehm, CFP®, Focus Planning Group, Fort Lauderdale, FL

 

Two QUESTIONS TO ASK, TO DECIDE IF THIS IS FOR YOU

 

1: WHY IS ALL THIS IMPORTANT NOW? “Trust No One” is the new mantra. Americans have experienced the fastest and most dramatic disintegration of wealth in more than 7 decades, with the average household worth diminished by 25% in the past 4 years. Dr. Frank Luntz, top pollster frequently seen on FOX and author of What Americans Really Want says: “Our national confidence is in pieces, our personal expectations shattered. TRUST HAS COLLAPSED.” So, what if everything that worked well for you in business golf – the strategies you could trust – are now wrong for these times?

 

2: IS ALL THIS OF VITAL IMPORTANCE TO YOU? As you have already concluded this special daylong session is only available to five people in 2013. Sessions are only available once per month May – September. For you to make a serious investment of money, time and commitment to self development, this must be of VITAL importance to YOU.

 

How To Get Involved

 

The first session will take place in May but I expect all five sessions to be booked within 72 hours of this notice hitting your desk. I will only be taking 5 business professionals who desire to entertain up to 31 of their most elite clients. So you must respond right away.    

 

Call 616.802.4969 to select a date in May, June, July, August or September.  

 

The Long Version For Those Who Love To Read…

 

Special Announcement- NOT For Everybody

By Scott Seifferlein

(Invitation Limited to 5 Respondents.)

PLEASE READ THIS IMMEDIATELY IF

YOU ARE A “HIGH-END” CPA, LAWYER, FINANCIAL ADVISOR, INSURANCE EXECUTIVE, IN B2B-EXECUTIVE SELLING, CONSULTANT, SALES PROFESSIONAL, SERVICE BUSINESS OPERATOR (TRUCKING, COMMERCIAL & RESIDENTIAL CONSTRUCTION, ETC.) OR OTHERWISE OEPERATE IN A SCENARIO WHERE “TRUST” & “EXPERT ADVISOR” STATUS IS IMPORTANT TO YOUR SUCCESS.

A SPECIAL MESSAGE on Trust-Based Business Golf (In “Scandal A Day” UN-Trustworthy Times)

If you feel need and have strong desire to step way up, to a much more SOPHISTICATED level, in business golf, professional selling and business relationships, this information and special invitation may be for you. You probably already understand intellectually that the further up the Income Pyramid you go, the more the entrepreneurs and professionals there are paid for Who They Are, rather than for What They Do – and as corollary, the more someone is paid for Who They Are rather than What They Do, the higher their income goes, and the easier it is for them to earn it. You are undoubtedly already familiar with the hierarchy of influence. And up until recently when Barney Frank and his cronies denounced golf as bad business, you may have had your attention on the power of business golf. You may be familiar with the basic golf skills and how to make your way through a round of business golf. But you may still be somewhat at a loss when it comes to assembling all the strategies into a coherent process that allows you to truly, succeed at business golf and look good all at the same time. If so, and if you are ready to equip yourself with a whole new, more sophisticated tool kit, then you will want to be one of the 5 people accepted for a special, Business Golf Extravaganza at Watermark Country Club with yours truly.

CATEGORY OF YOU

You and up to 31 of your elite clients will learn lessons from the books The Game of Golf & The Art of Business and The 19 Holes of Business Golf Conversation, which in turn permits playing business golf on a zero competition island. You will be presented strategies for “Making It All About Them”, “When To Ask The Critical ‘Who Would Make A Great Client For You?’ Question”, and Positioning Yourself as the #1 Expert in Your Field. The ability to transcend competition is of timely, heightened importance because, in the face of a renewed recession, even high quality providers default to compromise of price/fee, so that you will increasingly find yourself up against price/fee cutters who focus consumers’ or B2B clients’ attention on price and on negotiation of price/fee. This is a dangerous, cancerous force. Classic over-come-price-objections tactics or value-added marketing strategies are not up to this challenge. At this “all about your clients” day of business golf, we focus on an entirely different, influence-driven approach that effectively puts price in combat with trust, where it will lose the majority of the time.

                   MOVE TO A ZERO COMPETITION ISLAND

AND OWN IT!

 

Business Golf & Commitment Barriers

One graduating Stanford business-school student used a commitment device to lock down his own career choice. As reported by Jim Collins in a Harvard Business Review article, the student wanted to start a company, but first he needed to pay down some debt. So he took a job at a big company, promising himself that he’d exit after five years and live his entrepreneurial dream. But he also worried about being seduced by the benefits-and-bagels comfort of corporate America. So he wrote a resignation letter, dated for five years into the future and distributed signed copies to several people he trusted. His instructions: If I don’t resign in five years, put this letter in the mail and do it for me. Write your letter today. Give it to us and if you don’t raise your income and achieve your greatest business golf success within the next 12 months we will send the letter to your spouse and have your golf clubs destroyed.

 

Introducing The 2013 Business Golf Client Event

 

This powerful full day session with your clients includes an opening light breakfast and networking followed by Scott Seifferlein’s entertaining presentation “The Three Lessons From The Game of Golf That Apply To The Art of Business”. Your clients will then make their way to the practice tee for a warm-up to head out on the course. Scott will briefly cover key points from the 19 Holes of Business Golf Conversation that you and your clients can immediately implement on the golf course. You and your clients will then enjoy a wonderful day of golf at the prestigious Watermark Country Club. Scott Seifferlein will join each group for 2 or more holes. The day will conclude with post round drinks, appetizers and networking at The Watermark Grille.

 

Summary of the Deliverables:

 

Scott Seifferlein’s Game of Golf & Art of Business Presentation. A $1,000 Value!!

  • 32 Copies of The Game of Golf & The Art of Business Book. A $640 Value
  • · 32 Copies of the 19 Holes of Business Golf Conversation Book. A $640 Value
  • · Light breakfast, Lunch, Drink & Appetizers for 32. A $1,700 Value!!
  • 18 Holes of Golf w/ Cart at Watermark Country Club for 32 players. A $1,760 Value!!
  • · Golf w/ PGA Professional Scott Seifferlein. An $875 Value!!

 

Total Value up to $6,615!!

 

Your Investment: $4,000 (half due upon booking and half due day of the event). Options available for smaller groups than 32. Inquire with Scott Seifferlein directly. 616.802.4969

 

“Everybody knows that golf is a very powerful medium for building relationships and developing business. Scott Seifferlein spoke about his book “The Game of Golf and the Art of Business” to my BIG Breakfast Group in Fort Lauderdale, Florida in November of 2012, an event that we promoted to local entrepreneurs. It was a home run (or should I say a hole-in-one?). It was a huge success, and not only because Scott is a polished and funny and engaging speaker: It worked because the content of Scott’s book and his message is so good and right on point. I endorse Scott as a speaker for any event where you want to bring the game of golf and business issues together.” – Chris Roehm, CFP®, Focus Planning Group, Fort Lauderdale, FL

 

Two QUESTIONS TO ASK, TO DECIDE IF THIS IS FOR YOU

 

1: WHY IS ALL THIS IMPORTANT NOW? “Trust No One” is the new mantra. Americans have experienced the fastest and most dramatic disintegration of wealth in more than 7 decades, with the average household worth diminished by 25% in the past 4 years. Dr. Frank Luntz, top pollster frequently seen on FOX and author of What Americans Really Want says: “Our national confidence is in pieces, our personal expectations shattered. TRUST HAS COLLAPSED.” So, what if everything that worked well for you in business golf – the strategies you could trust – are now wrong for these times?

 

2: IS ALL THIS OF VITAL IMPORTANCE TO YOU? As you have already concluded this special daylong session is only available to five people in 2013. Sessions are only available once per month May – September. For you to make a serious investment of money, time and commitment to self development, this must be of VITAL importance to YOU.

 

How To Get Involved

 

The first session will take place in May but I expect all five sessions to be booked within 72 hours of this notice hitting your desk. I will only be taking 5 business professionals who desire to entertain up to 31 of their most elite clients. So you must respond right away.    

 

Call 616.802.4969 to select a date in May, June, July, August or September.  

 

 

“Scott Seifferlein, PGA Professional, recently spoke to our Rotary Club.  The presentation is polished, funny, compelling and was enjoyed by all of our members and guests. I highly recommend Scott as a speaker, outing participant and as a golf teacher/professional.” – Eric Lundstrom, Past President; Lowell Rotary Club

For Select (Annoyed) Millionaires

I get mail from and have followed Darin for several years. I thought you would be interested in this. It’s a year old, but still relevant. I meant to get to it sooner, but I am a year behind on my “to do” project pile. It is two parts so be sure to click on both links.

New Millionaires Report-1

New Millionaires Report 2

I hope that this valuable information will give you an opportunity to be capitalistic and lead to more opportunities to play and enjoy the game of golf. Should you desire additional information about business golf trainings, the “19 Holes of Business Golf Conversations” book, or client entertainment options at Watermark Country Club, please call 616.802.4969

Your Partner In Golf Success,

Scott Seifferlein

www.GrandRapidsGolfLesson.com

Golf Fitness Bubba Long

Here is an article that can help you hit it like Bubba Watson.

Golf Fitness

and our feature in the Grand Rapids Press- http://www.mlive.com/golf/index.ssf/2012/04/local_instructors_react_to_sel.html
Like · · Share

And remember, we are having an event on April 21st that guarantees you will add 10 MPH to your golf swing.

https://www.facebook.com/events/368450376533341/

 

http://www.grandrapidsgolflesson.com

 

Biz Golf Success Event May 10th

Take Your Business Golf Referrals To The Extreme

Click Here to Register For the May 10th Biz Golf Success Event: bizgolfReferralStrategies

Tim Green, President of The Referral Institute of Michigan will keynote on

4 Step System –  That Will Kick Your Referrals Into Overdrive

Discover The VCP Process™- And How It Will Create Referrals Out Of Thin Air

and much more!

 

http://www.bizgolfsuccess.com

Are Your Networking Skills Lukewarm or on Fire?

Are Your Networking Skills Lukewarm or on Fire?

By Dr. Ivan Misner & Tim R. Green

Now, more than ever, networking is critical to the survival of your business.  So. . . how good are you at it?  What are you strong at and what can you improve upon?

In order to know whether you’re headed in the right direction with your networking strategy, you need to be able to pinpoint your networking strengths and weaknesses and have a clear understanding of where your networking efforts need improvement.

Scrutinizing yourself in front of a mirror and asking others to be completely honest about how they see you can be pretty uncomfortable to say the least—I’ve been there.  However, I’m now better and wiser for the experience, and you will be too. Acknowledging the areas you need to spend time becoming stronger in is vital to achieving networking success.

Luckily, this process can be made a little bit easier by utilizing the structured self-assessment tool that you will find outlined below.  It will help you identify your strengths and weaknesses. But you need to commit to being brutally honest, as well as asking others for their honest perception of you. This will help you accurately focus on specific goals and accountabilities.

For each answer, respond with 1 to 5 (1 = not at all; 5 = all the time).

1.   I have written long-term networking goals. ____

2.   I block out time in my weekly schedule for regular networking activities. ____

3.   I can profile my preferred client as well as a TV profiler. ____

4.   I have a strong team of referral partners. ____

5.   I live by the Givers Gain® philosophy (I give business to others before I expect them to give business to me). ____

6.   I have an organized contact management system that I use effectively. ____

7.   I know the top ten traits of a master networker. ____

8.   I have a very diverse personal network (people from differing professions, ethnicity, age, education, gender, etc.). ____

9.   I know who can connect me to my target market. ____

10. I keep in contact with people from organizations I used to belong to. ____

11. I make sure that my brother/sister/parent/family member can accurately explain what I do for a living. ____

12. I attend at least two networking functions or activities per week. ____

13. I belong to a Web-based networking group. ____

14. I am someone whom people seek out when they need help. ____

15. I bring personal value to my relationships. ____

16. I typically am the one who puts the wheels in motion in a networking relationship. ____

17. I have a networking accountability partner. ____

18. I am an active volunteer for something meaningful to my life. ____

19. I send thank you cards regularly. ____

20. I consistently follow up on referrals within 24 hours. ____

21. I have found myself networking in the grocery store or elevator. ____

22. I capitalize on my hobbies to meet people. ____

23. I make the focus of my lunchtime meetings how I can help the other person. ____

24. I am good at making a connection when I meet someone new. ____

25. I am an active member of a referral networking group. ____

26. I am an active member of a chamber of commerce. ____

27. I sponsor at least one event per year for a referral partner. ____

28. I host an event for the people in my network several times a year. ____

29. I am skilled at asking the right questions of a networking contact. ____

30. I have created my message to be about the customer benefits of my product or service rather than its features. ____

31. I can consistently describe my target market without saying “anybody.” ____

32. I make sure that people hear the passion in my voice when I talk about my business. ____

33. I make a good first impression with my business card. ____

34. I provide information that is valuable to my audience whenever I give a presentation. ____

35. I send a newsletter to my clients. ____

36. I regularly put out press releases for my business. ____

37. I have written articles for publication. ____

38. I make getting client testimonials a part of my sales process. ____

39. I have provided my referral partners with success stories about my business. ____

40. I have prepared a written introduction for each time I am presented to a group. ____

41. I am comfortable sharing my accomplishments. ____

42. I make a practice of asking for feedback from clients. ____

43. I start new networking relationships by acting like a host at networking events. ____

44. I have asked my vendors for referrals. ____

45. I provide support to my target market beyond my services. ____

46. I ask for referrals every day. ____

47. I look for referrals for others daily. ____

48. I am comfortable speaking in public. ____

49. I surround myself with others who can help my clients. ____

50. I mentor others in the art, science, and philosophy of networking. ____

51. I have an advisory board for my business. ____

52. I enjoy learning more about how to network effectively. ____

Total Score: ___________

Scoring

Master Networker 260

There is no doubt that your networking skills are remarkable. Most likely, you already are in the top one-fourth of the population who truly are separated by six degrees.  Your challenge now is to stay there!

Outstanding 234–259

You are in the 90th percentile. Clearly, you know how to network. You are most likely skilled enough to have you approaching the top group of networkers.  Your thirst for learning will have you devouring books on strategies to further improve the return on your investment of effort in networking. With commitment, you’ll be a master networker in no time!

Very Good 208–233

You are in the 80th percentile. You’re doing many things right. Your effort can be very effective and your relationships strong. Seek out resources to help you focus your plan and hone your skills to improve your efforts even more.

182–207 Good

You’re in the 70th percentile. The great thing is you believe in networking! However, there’s still a fair amount for you to learn. Reassess how you view the networking process and focus your energy on devising an effective system in order to gain a high return on your networking investment.

Fair 156–181

You are in the 60th percentile. On the bright side, you’re probably building some good relationships around you. You most likely have people who care about you and want to help you and your business grow. They can be a great resource to help teach you how to build your networking skills and strategies.  However, you could be doing some things that will hurt your business with respect to networking. Make a habit of reading articles and books that will help you focus your efforts and move further into the networking arena, one strategy at a time.

Weak 0–155

Networking is an acquired skill. You need to focus on developing a basic networking skill set in order to network your business. If you’re ready to connect more closely with people and learn the skills necessary to move toward becoming a master networker, utilize every avenue possible to develop networking skills.  Talk to experienced networkers, tap into resources: books, articles, blogs, and podcasts on business and networking. You’ve got nothing to lose and everything to gain—the world is waiting to know more about you and your business!

Understanding Your Results

First off, your score is between you and yourself alone. It’s not meant to be shared anywhere outside your own head.

Whatever your score, remember that you’re simply taking your networking temperature, so to speak; you’re not engaging in any value judgments about yourself, one way or the other. Indeed, if you take this self-assessment a few months from now, the score will probably be different—assuming you make a dedicated effort to pursue continuous learning and develop your networking skills and strategies!

Dr. Ivan Misner has been called the father of modern networking by CNN, Dr. Ivan Misner is a New York Times bestselling author. He is the founder and chairman of BNI, the world’s largest business networking organization. His latest bestseller, Networking Like a Pro can be viewed at www.IvanMisner.com. Dr. Misner is also the Sr. Partner for the Referral Institute, an international referral training company. You may read more of his material on his blog at www.NetworkingNowBlog.com.

Tim R. Green has been noted as one of the top referral marketing experts in the country. His personal mission is to help others find the simple way to achieve personal and business success while teaching them how to play more, work less and increase their income $100,000 by creating Referrals for Life®. Tim states, “predict your income by predicting your referrals!”  You can reach Tim at Tgreen@RIofMI.com or visit his website www.RIofMI.com